Introduction

Welcome

I’m Dr. Carly O’Neill-Barrett, a sociologist at the University of Leeds and a certified LEGO® Serious Play® facilitator.

Academic expertise and Industry experience

My research interests lie at the intersection of consumer culture and critical theory, focusing on how morality and ideology are shaped in our everyday consumption practices. 

My journey into this field began after I completed my business degree and gained valuable experience in various marketing roles. This professional background has provided me with unique insights that I integrate into my academic work.

LEGO® Serious Play® is a powerful method that bridges my industry experience and academic knowledge. It allows me to facilitate engaging discussions and creative problem-solving sessions, drawing on both theoretical frameworks and practical applications.